Since the completion of an Ironman triathlon in Kona will involve lots of different costs, I am going to get a sponsor (or two or three).
Notice that I didn’t say “I am going to TRY to get a sponsor.” I want my words to reflect a positive anticipation … and I hate it when people say “try”. It usually means that they are not committed to making it happen.
My other “pet peeve” (that I have to fight within myself as much as anyone) is “self-centered thinking” that says someone would sponsor my efforts “just because I need money.” This is one of those ineffective ways of thinking that we all have to battle in the marketing & business world. “People should buy my product because I need the money” doesn’t work very well as a tagline for a product or service so you have to think about what the sponsor (or customer) wants instead of what you want from the customer.
Why should a Sponsor sign up?
Here are some reasons I came up with. Which one do you think will resonate with sponsors? Which one would convince YOU to become a sponsor? Leave a comment below with your own ideas.
1) A first-time Ironman athlete is more relate-able to the general public than the professional athletes so sponsoring me could be like Jared from the Subway commercials. [Note: anyone have contacts at Subway?]
2) Baby boomers are retiring in record numbers and even though I am on the tail end of that generation, my gray hair (what’s left) means that I can be an inspiration to millions of people who dream of finishing an endurance event like a triathlon or marathon. Plus, free exposure on www.GreatnessAfter50.com where I will be featured during training could be of value to a sponsor targeting the Baby Boomer demographic. [Who should I target? Retirement homes? P&G must have products for older adults, right?]
3) I could offer exposure for a company’s brand on www.TheWishBuilder.com. For a charity or business, this could be a great opportunity to get in on the ground floor before TheWishBuilder becomes a worldwide phenomenon. Motivational speakers might be a good target since many of them talk about goal setting and inspiring their audience to achieve great things.
4) “Dave is just so darn adorable that everyone will want be a sponsor.”
[Mom, I can’t put that. Well, okay… for you.]
5) My faithful sidekick, Sampson, and I have spent so much time at Starbucks you would think that they would name a table after him at least. As an added bonus, they could sponsor Sampson as well and get prominent logo placement on his collar and warm-up jacket. Other pet-friendly companies might be interested such as Petco or a pet food provider such as Costco (where we get Sampson’s food).
Other reasons to Sponsor?
What other reasons can we use to get a sponsor to sign up? Please leave your ideas in the comments below. If you want to sponsor this project, you can leave a note below and I will respond via email.