![\"Draft](\"http:\/\/thewishbuilder.com\/blog\/wp-content\/uploads\/2014\/02\/IM-Action006-SponsorList.gif\")
Since the completion of an Ironman triathlon in Kona will involve lots of different costs, I am going to get a sponsor (or two or three).<\/p>\nSince the completion of an Ironman triathlon in Kona will involve lots of different costs, I am going to get a sponsor (or two or three).<\/p>\n
Notice that I didn’t say “I am going to TRY to get a sponsor.” \u00a0I want my words to reflect a positive anticipation … and I hate it when people say “try”. \u00a0It usually means that they are not committed to making it happen.<\/p>\n
My other “pet peeve” (that I have to fight within myself as much as anyone) is “self-centered thinking” that says someone would sponsor my efforts “just because I need money.” This is one of those ineffective ways of thinking that we all have to battle in the marketing & business world. “People should buy my product because I need the money” doesn’t work very well as a tagline for a product or service so you have to think about what the sponsor (or customer) wants instead of what you want from the customer.<\/p>\n
Here are some reasons I came up with. \u00a0Which one do you think will resonate with sponsors? \u00a0Which one would convince YOU to become a sponsor? \u00a0Leave a comment below with your own ideas.<\/p>\n
1) A first-time Ironman athlete<\/strong> is more relate-able to the general public than the professional athletes so sponsoring me could be like Jared from the Subway commercials. \u00a0[Note: anyone have contacts at Subway?]<\/p>\n 2) Baby boomers<\/strong> are retiring in record numbers and even though I am on the tail end of that generation, my gray hair (what’s left) means that I can be an inspiration to millions of people who dream of finishing an endurance event like a triathlon or marathon. \u00a0Plus, free exposure on www.GreatnessAfter50.com where I will be featured during training could be of value to a sponsor targeting the Baby Boomer demographic. \u00a0[Who should I target? \u00a0Retirement homes? \u00a0P&G must have products for older adults, right?]<\/p>\n 3) \u00a0I could offer exposure<\/strong> for a company’s brand on www.TheWishBuilder.com. \u00a0For a charity or business, this could be a great opportunity to get in on the ground floor before TheWishBuilder becomes a worldwide phenomenon. \u00a0Motivational speakers might be a good target since many of them talk about goal setting and inspiring their audience to achieve great things.<\/p>\n 4) \u00a0“Dave is just so darn adorable<\/strong> that everyone will want be a sponsor.” 5) My faithful sidekick, Sampson, and I have spent so much time at Starbucks<\/strong> you would think that they would name a table after him at least. \u00a0As an added bonus, they could sponsor Sampson as well and get prominent logo placement on his collar and warm-up jacket. \u00a0Other pet-friendly companies might be interested such as Petco or a pet food provider such as Costco (where we get Sampson’s food).<\/p>\n What other reasons can we use to get a sponsor to sign up? \u00a0Please leave your ideas in the comments below. \u00a0If you want to sponsor this project, you can leave a note below and I will respond via email.<\/p>\n","protected":false},"excerpt":{"rendered":" Since the completion of an Ironman triathlon in Kona will involve lots of different costs, I am going to get a sponsor (or two or three). Notice that I didn’t say “I am going to TRY to get a sponsor.” \u00a0I want my words to reflect a positive anticipation … and I hate it when … Continue reading Ironman – Sponsor List – Action#006<\/span>
\n[Mom, I can’t put that. \u00a0Well, okay… for you.]<\/em><\/p>\nOther reasons to Sponsor?<\/strong><\/em><\/h2>\n